I was very lucky to attend the press launch on Wednesday and get a glimpse (and a swatch or two or three) of their collection. The lovely Emily from PublicityLoft was so kind to talk me through everything and let me tell you, not only are the products gorgeous to look at but the quality and soft texture is amazing! But more of that in a bit. Let me tell you a little bit more about Physicians Formula first.
Physicians Formula Facts:
- Physicians Formula was born in 1937 of passion–created by a leading Los Angeles allergist for his wife’s sensitive skin.
- Physicians Formula believes that you shouldn’t have to choose between health and glamour. Our mission is to provide innovative products that are fun, exciting and free of the 130+ known skin irritants found in many brands.
- Physicians Formula makes high-end, high-performance formulations found in prestige brands more affordable and accessible to all.
- Always count on Physicians Formula to be hypoallergenic, dermatologist approved and gluten-free.
Can you tell that i am excited about Physicians Formula officially launching here in Ireland? Yes, yes i am. From all the things i have been lucky to play with at the launch, i want pretty much all of them. Let me show you a few pictures.
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| 1st Ever Blush with pH Power Complex transforms into your perfectly personalized hue. Fluorescein Based Dye-senses the pH level of your skin & adjusts within 60 seconds to create your perfect blushing glow. Photochronic Powders-light adjusting pigments adapt to your environment so color looks the same indoors & outside. LED-powered compact lights up and features a full-size mirror for touch-ups anywhere & everywhere! |
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| Irresistibly Sexy Blushing Glow: Wear this perfect blend of shimmery blushing tones like lingerie for your face for an instant sexy boost with an alluring blushing glow. Sexy Boosting Formula: infused with the scent of warm vanilla, "afterglow" illumination and pheromone-mimicking ingredients including clinically tested Androstadienone, Cocoa Extract (aka "the Love Chemical") and ancient aphrodisiac Horny Goatweed to enhance your sexy side. |
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| Ultra-soft and blendable blushing powder features a fresh and vibrant mix of blushing tones infused with a pop of color to create a healthy glow. Multi-reflective pearls provide a soft iridescence to highlight contour and add radiance to cheeks. Infused with our Happy Boost Blend, featuring Happy Skin and Euphoryl, natural plant extracts which have been shown to promote a feeling of happiness by mimicking the effect of Endorphins and helping protect the skin from environmental stress. The sweet scent of Violet provides a feeling of joy each time you apply. |
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| Ultra-luxurious powder with the classic look and feel of cashmere leaves skin feeling smooth, soft and nourished. Pearlescent bronze and gold are delicately woven together to deliver a rich, warm glow. Skin radiates with a youthful bronze glow that lasts all day. |
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| Innovative gloss+stain hybrid formula delivers richly pigmented color in an intensly glossy finish combined with our Sexy Boost Blend for the ultimate pout-enhancing effect. The result is full, voluptuous, SEXY lips! Seductive scent and delectable flavor makes it irresistable to apply! Kiss-Proof Performance: High-impact color takes long-wear to a sexy new level, lasts up to 12 hours (tested under controlled conditions). Sexy Boosting Formula: infused with the scent of warm vanilla, "afterglow" illumination and pheromone-mimicking ingredients including clinically tested Androstadienone, Cocoa Extract (aka "the Love Chemical") and ancient aphrodisiac Horny Goatweed to enhance your sexy side. |
These are only a few of the things they are bringing out and let me tell you, they aren't just pretty to look at. The quality of these products is incredible. The powders are finely milled and make blending a total dream.
The lip colour, just wow. Highly pigmented.
Everything i have tried at the launch, i have loved. I should also mention their great eyeliners. Waterproof and they come in 3's.
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| [More about them HERE] |
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| [More about them HERE] |
Once these liners set, they do no budge and are 100% smudge proof. And in case you think they will cost a fortune, think again. Prices for all their products start at €10.90 up to €19.90.
Physicians Formula will be available in pharmacies nationwide June 1st.
[Below a few pictures i took at the launch]
Physicians Formula Website
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